Subcontractors Trade Association (STA) Rebranding

Subcontractors Trade Association, better known as STA, was founded in 1966. It is New York’s leading association of subcontractors and today includes more than 350
union contractor members and related service professionals.

Our Process

Sacks was retained to rebrand STA and create a new messaging and positioning strategy for the organization.
New Logo and Brand/Style Guide/Website/Newsletters and Marketing Communications/Publications/Briefing Papers/Annual Review