A New Publications Brand for McGraw Hill Construction
Sacks was retained by Engineering News Record, McGraw Hill’s global construction publication, to develop a series of custom-publications and special events that would support distinct industry conversations on specific topics.
Navigating Opportunities: Business Information for Construction Professionals was developed and distributed through ENR New York as a series of special supplements. The publication series focused on the business side of the construction, design and engineering industries and addressed with in-depth features issues that were of concern to the land and building market.
The Navigating Opportunities brand and its publications were developed, written and designed by Sacks. Over a six year period, over 60 publications were produced for McGraw Hill. Many of the topics included a diversity focus as well as developing special issues of industry concern.
In tandem with many of these publications, Sacks also produced industry events that attracted from 250-500 attendees. Many of these events further advanced specific industry issues covered in the companion publications.